Does an online shop posittion itself?
No . Online shop does not position itself because positioning is an action performed through a human being, not by itself.
However, the online shop indexes in the search engine that means it will appear in the search results. What online positions will be displayed depends mainly on what actions will be taken to improve the indexing of the shop.
The first basic aspect is optimization of the content on the shop through the shop owner in a proper way that the content is search engine friendly so that the shop will appear higher than if you do not do this - this does not mean that the shop will immediately appear on the first few pages of the search engine.
The second basic aspect is that the shop, or rather its subpages and products, appear higher and higher in the search engines are positioning activities of the online shop. Specialized companies deal with this.
It should be remembered that optimization and positioning are long-term actions whose first effects can be seen quite quickly eg: the appearance of the shop's 100th subpage but the right effects, ie increases in search engine position, come with time and are the result of good optimization and shop positioning activities.
It should be noted that the structure of the shop and its code was written in the maximum search engine friendly manner, thanks to which the online shop on the Sky-Shop indexes itself in the search engine better than the shops on another similar software.
More about the optimization of the shop code structure HERE.
Why can't I see my test shop in the search engine? More HERE